Who we are
Trower Digital is a marketing automation service based in Ottawa, Ontario. We set up missed-call text back, review requests, booking, follow-up and related tools for service businesses across Canada. This policy explains how we handle personal information under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Questions about privacy can go to us at 613-447-2185 (call or text).
What we collect
We collect only what we need to provide our services:
- Inquiry details you give us through our website, calls or texts, such as your name, business name, phone number, email and what you need help with.
- Client onboarding details from our setup survey, such as business hours, services, service area and team contacts.
- Billing details needed to invoice and collect payment. Card numbers are handled by our payment processor, not stored by us.
- Basic website data such as pages visited and device type, which may be collected through cookies or similar tools.
Information we handle for our clients
When a business uses our services, their customers’ information (for example names, phone numbers and text messages sent to or from that business) passes through the systems we set up. For that information, we act on behalf of the business. We use it only to provide the services the business signed up for, and the business is responsible for having its customers’ consent to be contacted.
How we use it
- To answer your inquiry and set up a demo
- To build, run and support the services you sign up for
- To send invoices and service notices
- To improve our website and services
We do not sell personal information.
Text messages
If you give us your number and agree to be contacted, we may text you about your inquiry or account. Message and data rates may apply. Reply STOP at any time to stop receiving texts, or HELP for help. Texts sent on behalf of our clients follow the same opt-out rules.
Who we share it with
We use trusted service providers to run our services, and share only what each one needs:
- Our customer relationship and messaging platform (GoHighLevel and its LeadConnector service), which stores contacts and sends texts, emails and calls
- Telephone and messaging carriers that deliver calls and texts
- AI tools built into our platform that write first replies and answer common questions
- Our payment processor
We may also disclose information when required by law.
Where it is stored
Some of our service providers store data outside Canada, including in the United States. Information stored there may be accessed by authorities in that country under its laws.
How long we keep it
We keep personal information only as long as needed for the purposes above or as required by law. When a client ends their service, we delete or anonymize their account data within a reasonable time unless we need to keep it for legal or accounting reasons.
How we protect it
We use account security, access controls and reputable providers to protect information. No system is perfectly secure, so we can’t guarantee absolute security, but we take reasonable steps to prevent loss, misuse or unauthorized access.
Your choices and rights
- Ask what personal information we hold about you
- Ask us to correct it
- Withdraw your consent to be contacted
- Ask us to delete it, where the law allows
Contact us at 613-447-2185 to make a request. If you’re not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada.
Changes to this policy
We may update this policy as our services change. The date at the top shows when it was last updated.